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Something didn’t feel right after my first large keynote in 2023. It happened during a segment about framing - how the way information is presented can influence the decisions we make. I began with a genuine demonstration of framing. Then I followed it with an entertaining trick designed to reinforce the
Read MoreThe recent Future of Business Events 2030 and Beyond report, released by Saxton Group in partnership with ThinkerTank, explored the changing expectations of event organisers and audiences. One sentence immediately stood out to me: “Events earn their value when they create something that cannot be replicated on a
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