Magic communicates creatively in a way that deeply connects with people.

Whilst also entertaining, magic helps bring clarity to the key messages through use of metaphors and audience interaction.

The visual aid of magic leads to high engagement levels which continue to spill into the organisation.

Effective communication relies on the information being well received and there's no better way of transferring information than use of engaging visuals.

The use of sensory visual images combined with relatable metaphors, along with the narrative, helps the audience to see, smell, taste and touch the key messages.

Magic also exploits people's prior experiences, assumptions and conceptions which we impose on what we see, causing us to experience senses of wonder, amazement and enjoyment.

These all lead to remembering the experience and the content for a very long time.

Neuroscience and magic go hand in hand.

Neuroscientists regularly study magic techniques to learn more about human behaviour.

Magic as a method for communicating concepts is different, original, and memorable and invites emotions.

Shifting people's thinking is at the heart of what I do and so an understanding of the mind combined with clever visual illusions will help develop insights, change minds and achieve goals.