An Englishman now based in Sydney, I’ve always been fascinated by how people think and how we can shift perception in a single moment.

I started performing magic professionally at 16, eventually winning multiple awards, including a prize at the IBM British Close-Up Magic Championships.

But I wasn’t just learning tricks, I was learning how to influence attention, perception, and belief.

That obsession never left me.

After relocating to Australia, via a “hire me” video that combined magic and messaging to land a role with a major bank, I spent two decades in financial services, leading teams through complex change, industry shifts, and transformation. I saw firsthand how mindset drives performance.

That led me to become a Certified Brain-Based Coach, a Facilitator with the NeuroLeadership Institute, and an expert in Whole Brain® Thinking (HBDI).

My work now blends these neuroscience tools with powerful metaphor, storytelling, and cognitive illusion, all designed to make learning stick and change last.

Whether I’m on stage as a keynote speaker or facilitating deep insight in a leadership session, I use the craft of magic to reveal the science of mindset.

And I never forget: it’s not the trick they remember, it’s how you made them feel, and what they realised in the moment.

Curious what makes me different from other speakers and magicians?