Sydney Magician

With over 30 years of experience as a professional magician and a long leadership career in various Fortune 500 companies, Alex is your best pick for a Sydney corporate magician.

He knows what you want, what you need and what you like.

When people reflect on a great performer, they rarely start with the tricks. They talk about how that person made the room feel - energised, curious, completely present. That's what Alex Moffat delivers.

With a warm, sharp, and engaging presence, he builds immediate rapport and draws audiences in.

The magic? It's world-class.

But it's Alex's personality, professionalism, and ability to read the room that transforms each moment into something truly unforgettable.

He makes guests feel included (never uncomfortable), and helps you deliver an event that reflects well on everyone involved, especially the person who booked him.

Alex understands the corporate world better than anyone. He doesn't just "perform at events" - he's been in the boardroom. With years in leadership, he knows how to speak the language of professionals, adapt to diverse audiences, and align with your brand tone. That means no awkward moments, no cringeworthy jokes, and no risk to your reputation.

Alex makes your job easier. He's professional, punctual, low-maintenance, and collaborative. He reads the room, keeps things clean and classy, and creates an environment where every guest feels involved - not singled out.

When you book Alex, you're not just getting a performer. You're getting a partner in your event's success.

Very! Alex's performances are built around audience participation - not as "volunteers," but as genuine contributors to the magic.

Whether it's a close-up roving performance where miracles happen in your guests' hands, or a stage show where the entire audience shapes the outcome, every routine is designed to be inclusive, intelligent, and engaging.

Participation is always handled with warmth and humour - never embarrassment.

Guests feel part of something extraordinary, not singled out.

In corporate settings, this interactivity is often what makes the event memorable. People don't just watch magic happen - they experience it firsthand, together.

Alex interchanges this interaction with other strong visual pieces, so there is a good balance of involvement and sitting back and watching something amazing happen.

Absolutely. Alex can tailor his performances for corporate clients - weaving in brand values, themes, or key messages in subtle and memorable ways.

Alex once closed the CEO of ANZ Bank's Global Leadership Conference, on BOTH days, with a 5-minute bespoke routine which communicated the Purpose & Strategy of the Bank.

Often occurring at a Trade Show, Exhibition, Client Networking Event or in-house Organisation-wide Showcase.

Rather than just using a logo or slogan in the magic, he uses story, timing, and reveal moments to connect your message to the emotion of surprise and discovery.

This makes the idea stick long after the performance ends.

For product launches, conferences, and awards nights, Alex can also design custom effects that align with your event theme or company narrative, ensuring the entertainment reinforces the message, not distracts from it.

Every collaboration begins with a short creative briefing so the magic feels naturally on-brand, not scripted or corporate.

Many magicians learn from the same core principles and classic routines that have been part of magic for generations.

Think of them like "musical standards"  - the notes might be similar, but the performance, timing, and presentation make it unique.

What separates one magician from another is style, structure, skill and personality.

Two performers might start from the same concept, yet deliver completely different experiences.

A lot of magicians perform the same tricks, usually purchased from magic shops, because they're easy to do and create great reactions.

Alex's material is a blend of entirely original, personally re-engineered or refined, along with some classics, honed over decades of live performance. His shows blend classic sleight of hand with psychology, and modern presentation - ensuring every performance feels fresh, intelligent, and built around the audience in front of him.

Magic and mentalism share common roots - both rely on misdirection, psychology, and finely crafted technique - but they create very different experiences.

Magic often focuses on the visual: objects appear, vanish, levitate, transpose, or transform in impossible ways.

Mentalism focuses on the psychological: thoughts are revealed, choices predicted, or decisions influenced.

While magicians often use props or sleight of hand, mentalists rely more on language, timing, and perception to make it seem as though they can access someone's mind.

In truth, mentalists use a mix of methods, from magic principles to psychological cues, to construct the illusion of mind-reading.

Alex blends both disciplines to create the most powerful effects.

His performances use the techniques of magic and the insight of mentalism to create unforgettable moments where audiences experience just how playfully the mind can be deceived.

Mentalism is a performance art that creates the illusion of mind-reading, influence, and prediction by apparently using psychology, suggestion, and observation.

In most cases, mentalists are also magicians who use traditional magic techniques, psychological subtleties, and stagecraft to make it look like they can read minds.

While it feels real, it's achieved through skill and devious methods, not psychic power. Only one performer, Uri Geller, has publicly maintained that his abilities are genuine, and he still does today.

Other performers, such as Derren Brown, often acknowledge that what they're doing isn't real, although, despite that, performers of Derren's calibre still cause people to believe that it is.

Some magicians rely mainly on self-working tricks - routines that depend on hidden mechanics or mathematical principles rather than technique. While these effects can be impressive, Alex's performances are rooted in true sleight of hand and psychological mastery, developed over three decades of professional experience.

Every illusion Alex performs, whether close-up or on stage, is designed to engage the audience's mind, not just their eyes.

His work blends psychology, perception, and finely honed skill to create moments that feel genuinely impossible, even to those familiar with magic.

Self-working magic can entertain, but Alex's approach goes further - when he combines his world-class sleight of hand ability with some subtle psychological principles, or hidden methods, the outcomes are truly astonishing.