Relevance

Mindset Change

Are Clients Buying Genuine Expertise - or Merely the Illusion of It?

Alex Moffat, September 21 2026

Something didn’t feel right after my first large keynote in 2023. It happened during a segment about framing - how the way information is presented can influence the decisions we make. I began with a genuine demonstration of framing. Then I followed it with an entertaining trick designed to reinforce the

Mindset Change

The Future of Business Events: Why Experiences That Change People Will Matter Most

Alex Moffat, June 10 2026

The recent Future of Business Events 2030 and Beyond report, released by Saxton Group in partnership with ThinkerTank, explored the changing expectations of event organisers and audiences. One sentence immediately stood out to me: “Events earn their value when they create something that cannot be replicated on a