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Mindset Change

Are Clients Buying Genuine Expertise - or Merely the Illusion of It?

Alex Moffat, September 21 2026

Something didn’t feel right after my first large keynote in 2023. It happened during a segment about framing - how the way information is presented can influence the decisions we make. I began with a genuine demonstration of framing. Then I followed it with an entertaining trick designed to reinforce the

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