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Alex Moffat, July 24 2025

Mindset Stories - Audience involvement in Keynote speaking.

๐—ก๐—ผ๐˜ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜† keynote ๐˜€๐—ฝ๐—ฒ๐—ฎ๐—ธ๐—ฒ๐—ฟ ๐˜๐—ฎ๐—ธ๐—ฒ๐˜€ ๐˜๐—ต๐—ถ๐˜€ ๐˜€๐˜๐—ฒ๐—ฝโ€ฆ

Itโ€™s one thing to deliver a keynote.ย 

Itโ€™s another to bring the audience ๐˜ช๐˜ฏ๐˜ต๐˜ฐ the keynote.

Bringing volunteers on stage, or getting an entire audience involved in a live experiment, is a skill not every speaker has. But when done well, it transforms ๐—ฝ๐—ฎ๐˜€๐˜€๐—ถ๐˜ƒ๐—ฒ ๐—น๐—ถ๐˜€๐˜๐—ฒ๐—ป๐—ฒ๐—ฟ๐˜€ into ๐—ฎ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ถ๐—ฐ๐—ถ๐—ฝ๐—ฎ๐—ป๐˜๐˜€. Three decades of being a ๐—บ๐—ฎ๐—ด๐—ถ๐—ฐ๐—ถ๐—ฎ๐—ป has trained me to create moments, not just messages.ย 

To control the energy of the room. To make the audience not just hear the insights - but experience them.

Why involve the audience?ย 

๐—œ๐—ป๐˜€๐˜๐—ฎ๐—ป๐˜ ๐—ฒ๐—ป๐—ด๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜: When the audience is part of the experience, attention isnโ€™t just captured - itโ€™s held.

๐— ๐—ฒ๐—บ๐—ผ๐—ฟ๐˜† ๐—ฟ๐—ฒ๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป ๐˜€๐—ธ๐˜†๐—ฟ๐—ผ๐—ฐ๐—ธ๐—ฒ๐˜๐˜€: People remember what they do far more than what they simply hear. Live experiments and interactive moments leave a lasting impact.ย 

๐—˜๐—บ๐—ผ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฐ๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป: Whether itโ€™s laughter, surprise, or an โ€œahaโ€ moment, a keynote should be something people feel.ย 

๐—˜๐—ป๐—ฒ๐—ฟ๐—ด๐˜† ๐˜๐—ต๐—ฎ๐˜ ๐—น๐—ฎ๐˜€๐˜๐˜€: An interactive experience keeps the audience alert, involved, and buzzing long after the session ends.ย 

๐—ฅ๐—ฒ๐—ฎ๐—น-๐˜„๐—ผ๐—ฟ๐—น๐—ฑ ๐—ฎ๐—ฝ๐—ฝ๐—น๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป: When people participate, they internalise the learning. It becomes actionable - something they take back to their teams and apply.

This is what I feel is needed from conference keynotes.ย 

If not bringing someone up, just some kind of audience participation is crucial at various moments. I try to make an experience for conferences where attendees donโ€™t just sit through a keynote but ๐—น๐—ถ๐˜ƒ๐—ฒ ๐—ถ๐˜. A session that doesnโ€™t just ๐—ถ๐—ป๐—ณ๐—ผ๐—ฟ๐—บ but ๐˜๐—ฟ๐—ฎ๐—ป๐˜€๐—ณ๐—ผ๐—ฟ๐—บ๐˜€.

If thatโ€™s what you want for your next event, letโ€™s make it happen.


Alex Moffat is an experienced leader, a NeuroLeadership practitioner, a multi-award-winning magician, and a highly sought-after keynote speaker in Sydney.

With audiences from Sydney to London, Alex is renowned for helping leaders and their teams rewire their mindsets with neuroscience and magic.ย 

Alex is available Australia-wide and beyond.ย 


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