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How do I choose the right keynote speaker for my event?

Alex Moffat, August 1 2026

Start by defining what success looks like - Whether it's: Then, look for a speaker who aligns with that goal: Audience Fit: Can they connect with your demographic, tone, and industry? Message Alignment: Does their content support your event themes and outcomes?

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Mindset Change

Four Lessons My Journey to The Speaker Awards Shortlisting Has Taught Me

Alex Moffat, June 16 2026

Oh btw -  I have been shortlisted for BEST NEWCOMER, 2026, at The Speaker Awards, London! I am so grateful and excited! If you had told my younger self that I would one day combine magic, neuroscience, leadership and keynote speaking, I’m not sure I would have believed you. Looking back, four lessons stand

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Mindset Stories

Mindset Stories - Hair Brain, Tortoise Mind.

Alex Moffat, July 25 2025

In my early teenage years, I’d sit alone in my bedroom, surrounded by magic books, playing cards and coins, dreaming up impossible ideas. Like, how could I push my finger through a coin someone just handed me? To even begin answering that, I had to visualise what I wanted. It started with imagination, mixed with playful curiosity. That’s the...

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Mindset Stories

Mindset Stories - Audience involvement in Keynote speaking.

Alex Moffat, July 24 2025

𝗡𝗼𝘁 𝗲𝘃𝗲𝗿𝘆 keynote 𝘀𝗽𝗲𝗮𝗸𝗲𝗿 𝘁𝗮𝗸𝗲𝘀 𝘁𝗵𝗶𝘀 𝘀𝘁𝗲𝗽… It’s one thing to deliver a keynote. It’s another to bring the audience 𝘪𝘯𝘵𝘰 the keynote. Bringing volunteers on stage, or getting an entire audience involved in a live experiment, is a skill not every speaker has. But when done well, it transforms 𝗽𝗮𝘀𝘀𝗶𝘃𝗲...

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Mindset Stories

Mindset Stories - Crafting Your Own Narrative

Alex Moffat, July 14 2025

Back in the UK, I was building a name for myself as a magician among the socialites of Yorkshire. One day, a journalist reached out to arrange an interview. I hadn’t met him before, but I knew I didn’t want to be just another handshake in a crowded café. So, I prepared something he wouldn’t

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Mindset Stories

Mindset Stories - The Day I Lost to a Con and What That Taught Me

Alex Moffat, July 7 2025

In a quiet Spanish town, a small crowd gathered each day around a makeshift table in the street. At its centre stood a stern-looking Russian man, placing three smooth black discs on the surface. Only one of them had a white spot hidden underneath. Curious, I watched as a tourist stepped forward, handed over some money, and followed the...

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