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Start by defining what success looks like -
Whether it's:
Then, look for a speaker who aligns with that goal:
Audience Fit: Can they connect with your demographic, tone, and industry?
Message Alignment: Does their content support your event themes and outcomes?
Style + Delivery: Do they engage with storytelling, cleanliness, energy, surprise, humour, perform magic, or whatever style suits your audience best?
Customisation: Are they adaptable and willing to tailor and embed your messaging into their keynote?
Proof of Impact: Do they provide event videos, testimonials, or previous client feedback?
And a bonus point - are they easy to work with? All the above disappears if they are slow to respond, create more problems, and spark elements of doubt.

Take a look through my website here, including my keynote topics, which covers all of the above, and please reach out for a no obligation chat to discover if I am the right speaker for your event.
I use live illusions, brain science, and storytelling rooted in corporate reality through leadership experience, award-winning magic, and a desire to help transform people.
I generate emotions of surprise, wonder, astonishment as well as heart-felt emotions through content resonation.
According to a publication in PubMed Central®, the most effective speakers deliver emotionally resonant stories that shift attention and drive behavioural change. See:
Why inspiring stories make us react: The neuroscience of narrative (Zak, 2015) [Read Article].
Here is a recent client testimonial from an event in Melbourne, which I've put here because it perfectly aligns with what a client is really looking for in a speaker.
"We invited Alex Moffat to deliver a keynote at our business unit connection day, and he exceeded expectations.
Alex has the ability to bring together neuroscience, leadership insight and memorable experiential moments in a way that feels practical, engaging and deeply relevant.
His session, Unlock · Reframe · Conquer, was the perfect fit for our theme of curiosity and exploration, helping our team think differently about change, mindset and the role we each play in shaping the environment around us.
What stood out most was how well Alex understood our audience and tailored the experience to land with impact. He set the tone beautifully for the rest of the day (thoughtful, energising and genuinely memorable) and the feedback from our team was incredibly positive.
I’d highly recommend Alex to any organisation looking for a keynote speaker who can challenge thinking, create connection and leave people with practical ideas they can take back into their work".
Grace W - Australian Red Cross Lifeblood
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I'm Alex,
I help leaders and their teams rewire their brains using neuroscience & cognitive illusions to transform how they think, lead & adapt to high-performance, change and human connection.
