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Mindset Change

How do I choose the right keynote speaker for my event?

Alex Moffat, August 1 2026

Start by defining what success looks like - Whether it's: Then, look for a speaker who aligns with that goal: Audience Fit: Can they connect with your demographic, tone, and industry? Message Alignment: Does their content support your event themes and outcomes?

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Mindset Change

The Future of Business Events: Why Experiences That Change People Will Matter Most

Alex Moffat, June 10 2026

The recent Future of Business Events 2030 and Beyond report, released by Saxton Group in partnership with ThinkerTank, explored the changing expectations of event organisers and audiences. One sentence immediately stood out to me: “Events earn their value when they create something that cannot be replicated on a

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Mindset Change

The Moment No One Sees Coming:

Alex Moffat, December 4 2025

Now and then, something happens on stage that even I can feel in my bones.

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