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Something didn’t feel right after my first large keynote in 2023. It happened during a segment about framing - how the way information is presented can influence the decisions we make. I began with a genuine demonstration of framing. Then I followed it with an entertaining trick designed to reinforce the
Read MoreStart by defining what success looks like - Whether it's: Then, look for a speaker who aligns with that goal: Audience Fit: Can they connect with your demographic, tone, and industry? Message Alignment: Does their content support your event themes and outcomes?
Read MoreOh btw - I have been shortlisted for BEST NEWCOMER, 2026, at The Speaker Awards, London! I am so grateful and excited! If you had told my younger self that I would one day combine magic, neuroscience, leadership and keynote speaking, I’m not sure I would have believed you. Looking back, four lessons stand
Read MoreThe recent Future of Business Events 2030 and Beyond report, released by Saxton Group in partnership with ThinkerTank, explored the changing expectations of event organisers and audiences. One sentence immediately stood out to me: “Events earn their value when they create something that cannot be replicated on a
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