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Walking in the Customer's Mind

Alex Moffat, June 2 2026

We’ve all heard the phrase: “Walk in the customer’s shoes.”

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From Leader to Speaker

Alex Moffat, January 25 2026

Late 2025, I made a decision that has brought about a significant change. I help leaders and teams rewire their brains, using NeuroLeadership insights with cognitive illusions to transform the way they think, lead and adapt, to Human Connection, High Performance and Change. After my second redundancy in 3 years in May 2025, I made the decision...

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Mindset Stories

How can a keynote speaker drive meaningful mindset change in just 60 minutes?

Alex Moffat, December 4 2025

Try 10 seconds! Sure, I can change someone's brain in 10 seconds..... But let's dig into a whole keynote session, where often the hiring organisation is looking for meaningful change and a lasting one at that! This is where it gets exciting!

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Mindset Change

The Moment No One Sees Coming:

Alex Moffat, December 4 2025

Now and then, something happens on stage that even I can feel in my bones.

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Mindset Stories

Mindset Stories - Hair Brain, Tortoise Mind.

Alex Moffat, July 25 2025

In my early teenage years, I’d sit alone in my bedroom, surrounded by magic books, playing cards and coins, dreaming up impossible ideas. Like, how could I push my finger through a coin someone just handed me? To even begin answering that, I had to visualise what I wanted. It started with imagination, mixed with playful curiosity. That’s the...

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Mindset Stories

Mindset Stories - Audience involvement in Keynote speaking.

Alex Moffat, July 24 2025

𝗡𝗼𝘁 𝗲𝘃𝗲𝗿𝘆 keynote 𝘀𝗽𝗲𝗮𝗸𝗲𝗿 𝘁𝗮𝗸𝗲𝘀 𝘁𝗵𝗶𝘀 𝘀𝘁𝗲𝗽… It’s one thing to deliver a keynote. It’s another to bring the audience 𝘪𝘯𝘵𝘰 the keynote. Bringing volunteers on stage, or getting an entire audience involved in a live experiment, is a skill not every speaker has. But when done well, it transforms 𝗽𝗮𝘀𝘀𝗶𝘃𝗲...

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Mindset Stories

Mindset Stories - Crafting Your Own Narrative

Alex Moffat, July 14 2025

Back in the UK, I was building a name for myself as a magician among the socialites of Yorkshire. One day, a journalist reached out to arrange an interview. I hadn’t met him before, but I knew I didn’t want to be just another handshake in a crowded café. So, I prepared something he wouldn’t

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Mindset Stories

Mindset Stories - The Day I Lost to a Con and What That Taught Me

Alex Moffat, July 7 2025

In a quiet Spanish town, a small crowd gathered each day around a makeshift table in the street. At its centre stood a stern-looking Russian man, placing three smooth black discs on the surface. Only one of them had a white spot hidden underneath. Curious, I watched as a tourist stepped forward, handed over some money, and followed the...

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